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Become
an EcoSmart™ Partner
Current
EcoSmart Licensees:
since
June 2001
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since August 2001
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since
October 2001 |
since March 2003
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since
September 2003
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Become
an EcoSmart™ Partner.
To obtain an EcoSmart™ Trademark License and become an EcoSmart™
Partner, contact us.
FUNDAMENTALS
EcoSmart™ Principle
To reduce the environmental impact of a product, service or project in
such a way that performance and profitability are maintained or enhanced.
EcoSmart™ Concrete Principle
To reduce greenhouse gas (GHG) emissions by replacing Portland cement
in concrete with supplementary cementing materials to the greatest extent
possible within the parameters of performance, constructability and profitability.
Definition of GHG Emission
Reduction
GHG emissions reduced from a status quo baseline and/or avoided
increases in emissions that would have otherwise occurred from an increased
demand for concrete.
PROCESS
Process for Obtaining Trademark License
The License to use the EcoSmart™ trademark and promote itself as
an EcoSmart™ Partner is granted to a company or organization upon
signing the Trademark License Agreement and paying a fee of $10 CAD. The
License is valid for two years, and is renewable on a two-year basis.
Program Requirements/Eligibility Criteria
The EcoSmart™ Partner agrees:
1. to follow the EcoSmart™ and EcoSmart™ Concrete Principles
when using the EcoSmart™ Logo in association with a product, service
or project; and
2. to promote a product, service or project as EcoSmart™ provided
that the product, service or project adheres to these Principles.
Restriction to Usage of the EcoSmart™ Logo
If a company or organization is an EcoSmart™ Partner but does not
adhere to the EcoSmart™ Principle in one of its products, services
or projects, it cannot use the EcoSmart™ logo or promote itself
as an EcoSmart™ Partner in association with that particular product,
service or project. Improper usage of the logo or partnership status constitutes
grounds for License termination. The usage of the logo or partnership
status does not imply provision of warranty by EcoSmart™ for the product, service or project.
Future Specification Revisions
The following rights are reserved:
1. to change the specification for becoming or maintaining the status
of an EcoSmart™ Partner and for using the EcoSmart™ logo;
and
2. to require the verification of the GHG emission reduction.
APPEARANCE
Appearance of the EcoSmart™ Name
The name EcoSmart™ is to appear as one word, with the letters "E"
and "S" capitalized, and the remaining letters in lower case.
The trademark (™) symbol must be included in each usage of the EcoSmart™
name. The word "concrete" when used in conjunction with the
name EcoSmart™ should not be capitalized, unless it appears in the
proper name of a project or a title of written material.
Tagline
The tagline "A Concrete Contribution to the Environment™"
may appear below the logo when the EcoSmart™ name is used in conjunction
with the word "concrete" (i.e., EcoSmart™ concrete).
Appearance of the EcoSmart™ Logo
The EcoSmart™ logo used in promotional materials should be the exact
replica (including colours, fonts, and background) of the logo provided
by EcoSmart™ (the size may be altered).
FORMALITIES
All licensees must execute a formal license agreement. The terms of the
formal license agreement prevail over the characterizations in this Overview.
Download
the summary
of the EcoSmart Trademark License Agreement (PDF).
For more information, and to apply for an EcoSmart Trademark License Agreement,
contact us.
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